The benefits of using a V-tuber to market your brand

Using virtual influencers, or ‘V-tubers’, is a concept relatively unheard of in the marketing world.

This is mostly because it is still in its infancy and not mainstream yet. But that’s not necessarily a bad thing!

So, what are the advantages of using a virtual persona to market your brand? And how easy is it? Let’s take look at how your brand can use them in 2022.

Firstly, what exactly is a virtual influencer?

Virtual influencers, or, V-influencers are fictional characters that provide a wide range of content to an audience without the need to include a real person. The V-influencer can take many forms, from cartoon characters to ultra-realistic human-like figures. This enables influencers to find a replacement for their personality and expand their personal brand, and it saves marketing teams a lot of time and resources.

At JVDB studios, we created our first V-influencer on the 5th of April 2021. Bloo is a V-tuber who plays video games for a relatively young audience. Bloo became an instant viral hit on YouTube, generating over 130 million views in the first year alone!

Behind the scenes, a team of game developers and engineers built an advanced AI system to generate automated scripts, game ideas, and voice cloning mechanisms to bring the channel to life. No, this is not an episode of black mirror - Bloo is real!

V-influencers provide a plethora of benefits that result in their great value. Just think about it: V-tubers such as Bloo can deliver the same content as YouTubers, speak in any language and be in multiple places simultaneously. Most importantly, they can not leave you or experience burnout the way a human worker can!

But how easy is it to start using V-influencers? The biggest use case of V-influencer currently lies in V-tubers, and the wide-scale success of Bloo is a testament to the high-value prospects of these virtual influencers. These V-tubers typically use face recognition software to project their virtual model over their real face. Incorporating face recognition software is usually not a big hurdle. The model might be a little more tricky, but nothing too complicated.

V-influencers are the future of the creative economy, and we believe right now is a great opportunity for early adopters to one-up their branding by incorporating them into their social strategy!