A guide to TikTok trends
One of the first words that come to mind when discussing TikTok is ‘trends’. After all, it is trends that make TikTok so interesting to its audience. These silly dance videos, funny filters, and recognizable sound effects are what make or break a TikTok account. But what is a trend, exactly? And how can you find them?
A trend is a collection of videos with the same format. This format could be anything! Dance moves, sound effects, filters, hashtags, anything can become a trend! The psychology of trends is complex and not yet entirely understood. However, we do know that the key to trends is that they are recognizable and give people a sense of belonging. Ever disliked a song at first but then came to love it? Trends are the same!
But why should brands care about trends? They're only trying to promote a product, right? Well, on TikTok this might actually achieve the opposite! Because trends are such an essential part of TikTok’s algorithm, it is vital to use them! TikTok’s algorithm favors pushing trending topics as these keep users on their platform! Making salesy, old school, TikToks just won’t get your brand out there. Not only is the content boring to watch, it also doesn’t create a likable image for your brand.
So, where do you find these trends? To look for trends, you first need to decide what type of content you want to make. Our advice? Focus on sketches and challenges instead of dancing or lip-syncing videos. These aren’t as cringy, and this creates a much larger audience in the long term. If you’ve decided what you want to make, go to the “Discover” page on the TikTok app and look for something you like. After that, it’s recording time and you are ready to become a TikTok star!
Want some inspiration? There are plenty of big brands with an already established audience on TikTok! Take a look at Ryanair, The Washington Post, or the San Diego Zoo!
Using TikTok as a marketing tool should be focused on building an image around your brand, not on advertising your product. Make use of trends in a creative way to make people like your material. The results might disappoint you at first, but if you stay patient, you will eventually be rewarded!
TikTok trends are impossible to keep track of. What’s trending one day could be out-dated the very next day. We’ve assembled a team of TikTok superstars to help your brand get exclusive insights and discover the latest viral trends. Sign up to our newsletter and start winning over huge audiences organically!