TikTok’s geographical lock: here’s how you can avoid it.
TikTok is undoubtedly the king of algorithms! Many have described the platform’s algorithm as ‘magic’ - but did you know it traps you in one specific location?
TikTok’s algorithm allows you to discover what content you like, what content you might like, and what content is being produced near your geographical location! That last one is particularly interesting, as it implies that any content you create will also be tied to a particular location! But how does TikTok do this? And can you surpass this?
Let’s just cut to the chase. As soon as you create your account, TikTok identifies your location and uses it to promote your content to the right individuals. This, however, creates an issue. Not every brand wants to market to its local audience! Imagine you're marketing skis but you're located in the midst of a desert — that's horrible for business!
TikTok uses a number of factors to set your location. This complex system seems to not be affected by VPNs! It's not just phone numbers that are important, but also language, hashtags, and many other elements that users typically wouldn’t even consider.
So how can you use the TikTok algorithm to your advantage while avoiding these geographic locks? We’ve got you covered! Firstly, understand that shifting your geographic influence is a slow and tedious process. While you can change it, each trick only has a minimal impact initially. Patience is key and when it’s taking a while, remember that your efforts will pay off over time!
Here’s a few tricks we’ve discovered that can help change your geographic influence:
Use the language of your target location!
This goes for everything you post! Change your descriptions, use the appropriate hashtags, and even speak the language of the target audience! This might sound straightforward, but many creators forget to do this!
2. Engage with your target location!
This requires you to do a little bit of research into what’s trending in the location you’re targeting, and getting into the minds of the audience is of primal importance. Participate in trends in the area you're trying to target, interact with the influencers there, and make sure their followers find your content fun and interesting to watch!
The bottom line here is to make sure that your content is tailored to the audience you want to reach. It is impossible to create your own style and hope it will reach the right audience without a large following. Make sure you study your viewers and make sure they enjoy what they’re watching. Play the long game and your TikTok will be a powerhouse for marketing campaigns!