TikTok’s rise to fame
TikTok has become every content creators go-to platform to spread their influence. With 800 million monthly users and over 2 billion downloads, it is currently the fastest-growing social media platform. And its competitors are slowly dying out!
But how has TikTok achieved this? And why has it become so popular in such a short time?
Firstly, what is TikTok? TikTok is a platform focused on short-form video content - It allows the users to see (and post) videos with a maximum duration of 10 minutes. The content posted on the platform usually comes down to fast-paced videos. The videos are usually under 60 seconds and contain a sketch with a trendy sound put under it. Sounds simple, right? That explains the 1 billion + active users on TikTok!
This form of content revolutionized the social media space, and the general belief is that TikTok single-handedly changed the way we consume content. In reality, it is not TikTok that came up with this concept - lets dig deeper.
The concept of short-form video content originates from the once-popular app ‘Musical.ly’. This app allowed users to create 15-second lip sync videos. After acquiring Musical.ly for a sum of approximately 1 billion dollars, TikTok closed down musically and used the components to build its own platform.
Combining the success of the lip-syncing videos and broadening the content by allowing users to make longer content with different sounds was the successful formula that ascended TikTok to the top of social media.
The success of TikTok has not only changed the social media landscape for consumers but also creates great opportunities for brands to market their products.
A great example is Ryanair, a European airline with over 1.7 million followers. It has created a massive fanbase on TikTok, and it easily reaches over 30 million views each month.
The power of TikTok is that it does not discriminate between brands and individuals, as long as you put out high-quality content, the opportunities are endless!
TikTok is still growing, and the audience is no longer just young adults. We are certain that TikTok is here to stay. To put your brand on TikTok, even if it’s just one TikTok a week.