Strengthen your brand with YouTube Shorts

Here's how your brand can one-up its social media reach by using YouTube shorts.

The time of Facebook ads and newsletters is over, and it is now all about algorithms, viral content, and reach.

Social media marketing has had its fair share of changes throughout the years. The rise of TikTok has played a huge factor in this, and many other mainstream channels are trying to compete by implementing its short-form video content format. For instance, Instagram reels, and more recently, YouTube Shorts!

So, what exactly are YouTube Shorts? And why should you use it?

YouTube shorts is YouTube’s newest implementation of the popular short-video format. It lets creators upload videos of up to 60 seconds long. These videos are put into a pool - the so-called “Shorts Feed”. After this, YouTube’s algorithm pushes the video to the audience youtube thinks will like the video.

It has remained relatively underused by brands when compared to its competitors of TikTok and Instagram reels. This, however, does not mean it is not an extremely powerful tool that can completely change your marketing game!

Let's dig into what makes YouTube shorts a game-changing tool for brands trying to build a social media presence!

Youtube shorts get an average of 15 billion views per day! And the growth in subscribers that results from it is unlike anything YouTube has ever seen. This is a result of a very advanced algorithm which is very precise with the videos that it pushes.

The fact YouTube pushes your shorts to an audience without them needing to be subscribers creates an immense amount of free reach. If you create interesting, high-quality videos, you are almost guaranteed to get a few thousand views in your first month.

But what’s the catch? It’s quite simple. Since YouTube pushes all shorts, it doesn’t discriminate between gaming content, educational content, or marketing. This means the best videos get pushed the most. The key is to make very high-quality content that hooks the viewer from start to finish. If you can crack this, then the algorithm will pick it up and push the video to audiences everywhere!

Remember: Consistency and quality are key when it comes to YouTube shorts. Take note because it could be be the social media tool your brand needs to elevate its social strategy to to the next level!